Making moves with publishers..
This will get interesting.
Google launches its own version of Snapchat Stories – CNET
Google on Tuesday announced a new way to share and view stories in its search engine. Called AMP stories, the new Google template is free and available to anyone. Similar to Snapchat’s Stories or YouTube’s Reels, Google’s AMP stories are optimized for mobile viewing, as they condense text to a series of interactive, animated images and videos. It’s an evolution of AMP, the search giant’s format for publishers to quickly deliver easy-to-read articles direct from search results, allowing you to quickly pull up a story on your phone.